If your entire team is in the same office, it’s easy to gather round and discuss the technical merits of something – switching to a new tool, whether to use [...]

Now I understand why noreply@ e-mail addresses are used – holiday auto responders! Every transactional e-mail we send out – welcome, trial expiry, invoices, payment receipts, etc – is addressed [...]

Last week on 24th May I attended and spoke at the MongoDB conference in San Francisco. The event was packed and had 6 separate talk tracks, and our server monitoring [...]

A lot of people were affected by the AWS outage last week, including Platform as a Service (PaaS) provider, Heroku. However, what made their handling of the situation interesting is [...]

Our server monitoring service, Server Density, was originally built to solve our own problem – we had a couple of servers and it didn’t make sense to set up one [...]

Search based advertising is uniquely placed to capture potential customers at the best possible time – when they are actively looking for your product or service. Once you get your [...]

Last week I wrote a guest post for popular startup blog, OnStartups.com, covering some of the sales activities we do to increase conversions and get trial users to upgrade: “Sales” [...]

Last month I went to San Francisco for a week on business. It was the second time I’d been in as many months and I went with what I consider [...]

We send out invoices for our hosted server monitoring service, Server Density, on the 1st of each month. Invoices are in arrears – i.e. you pay for your usage in [...]

As a UK company, we bill all our customers in British Pounds Sterling (GBP). At the time we bill the card, it is converted into the customer’s local currency – [...]