This post is based on a talk I gave at DevOpsDays London 2013 – slides are at SlideShare. In the early days of 2009, it was just me running the [...]

If your entire team is in the same office, it’s easy to gather round and discuss the technical merits of something – switching to a new tool, whether to use [...]

The infrastructure behind any company has multiple components; it’s the tools and systems that allow the business to run. You might think that every part is equally important, but that’s [...]

There’s now 7 of us working on Server Density (and we’re hiring 2 more) and our holiday policy has always been based around the idea of “unlimited days off, within [...]

Now I understand why noreply@ e-mail addresses are used – holiday auto responders! Every transactional e-mail we send out – welcome, trial expiry, invoices, payment receipts, etc – is addressed [...]

Our server monitoring service, Server Density, was originally built to solve our own problem – we had a couple of servers and it didn’t make sense to set up one [...]

Search based advertising is uniquely placed to capture potential customers at the best possible time – when they are actively looking for your product or service. Once you get your [...]

It’s boring but we need to notify customers of the upcoming UK VAT increase as of 4th Jan 2011 when the rate will increase from 17.5% to 20%. Remember in [...]

I just finished watching Tea & the Art of Life Management, a 1 hour video discussion about dealing with the never-ending flow of information, communication and distractions. As a startup [...]

Last week I wrote a guest post for popular startup blog, OnStartups.com, covering some of the sales activities we do to increase conversions and get trial users to upgrade: “Sales” [...]